My Blend & Wardrobe Essentialist

Beacon’s January 10th meeting featured presentations by:

  • My Blend, creating new ways for fashion and lifestyle brands to better engage with consumers by de-cluttering their e-mail inboxes, opening conduits to the social digital lives of women in the age 25-40 demographic; and
  • The Wardrobe Essentialist, launching a two-sided menswear marketplace employing unique multi-brand data and machine learning to proffer personalized merchant recommendations, leading to more orders, lower return rates, and a superior return on Ad Spend.

Our portfolio review included an update on our new investment in Ecare Vault, Inc.

We heard due diligence reports concerning QSM Diagnostics and RacerX.

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